In an increasingly complex and difficult market context, companies must be more efficient and understand more clearly what works and what does not in the development of their business. It is increasingly crucial not only to employ all possible marketing tools and strategies to market yourself, but also to effectively track and measure results to… Poursuivre la lecture Call Tracking and Digital Marketing: what are the benefits ?
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List of tools to use in digital marketing
Our favorite digital marketing tools and their uses Social networks: different uses depending on the platform Twitter is a multifunctional tool for me:Watch on subjectsStudy of Competition,Identify influencers.While it helps find information, it is also used to share articles. Linkedin : has a more network dimension : There are the people you know in real life… Poursuivre la lecture List of tools to use in digital marketing
List of tools to know in digital marketing
What tools for digital marketing?When I first started training, having a list of digital marketing tools would have been very helpful. The thematic concerns a large number of subjects and not everyone uses them in the same way. Some think it is mostly social media, the website, others online advertising, or newsletters. In reality all… Poursuivre la lecture List of tools to know in digital marketing
The keys to a successful web marketing strategy
Web marketing is an exciting field. We have a multitude of tools, channels and techniques at our disposal to successfully promote a service or products and develop digital sales. There are many challenges: developing the audience for your website, converting visitors, building loyalty … But it is not always easy to understand all the ins… Poursuivre la lecture The keys to a successful web marketing strategy
Reinventing the Role of Medical Affairs
In 2020, digital marketing in the healthcare world saw the emergence of new approaches and technologies. Here are our predictions for the year ahead. The health crisis has disrupted the life of companies, the modes of relations and interactions between all health players. Digital transformation has accelerated significantly to meet the challenges of the crisis.… Poursuivre la lecture Reinventing the Role of Medical Affairs
Winning the Race for Digital Commerce
More and more consumers are opting for the convenience of purchasing on their smartphones or laptops than shopping in stores. Yet the reality is that despite the growing importance of digital commerce, many established fast-moving consumer goods (FMCG) companies still don’t have a well-funded plan in place to seize the opportunity. They’re struggling to win… Poursuivre la lecture Winning the Race for Digital Commerce
Digital transition : How to succeed ?
Over the past ten years, thanks to developments in the information and communication technologies sector, digital transformation has emerged as a necessity for organizations wishing to remain competitive. Thus, the majority of companies and even public bodies have initiated a digital transition which affects almost all functions of the organization: human resources, finance, management, communication,… Poursuivre la lecture Digital transition : How to succeed ?
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Zappar is a smart « Augmented Reality » application that sees and recognizes images or objects in the world around you. Zappar connects the digital world with the things around you.All you have to do is get the ZAPPAR app and Scan the Zapcode, and a Z… Zappar will add a new visual dimension to the world… Poursuivre la lecture Post With Image
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Operation Once the application is loaded and installed on your smartphone or tablet, launch the application which will automatically trigger a scan that will look for the Zapcode that you will point with the lens of your smartphone camera, because every second, an algorithm analyzes the images filmed by the smartphone camera in order to… Poursuivre la lecture Post With Link
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There are a lot of great ways to use zapcodes and augmented reality, here are a few examples incorporating a Zapcode and a Zapzone on the screen.ZAPCODES CAN BE PLACED Almost anywhere, even on TICKETS