In an increasingly complex and difficult market context, companies must be more efficient and understand more clearly what works and what does not in the development of their business. It is increasingly crucial not only to employ all possible marketing tools and strategies to market yourself, but also to effectively track and measure results to… Poursuivre la lecture Call Tracking and Digital Marketing: what are the benefits ?
More and more consumers are opting for the convenience of purchasing on their smartphones or laptops than shopping in stores. Yet the reality is that despite the growing importance of digital commerce, many established fast-moving consumer goods (FMCG) companies still don’t have a well-funded plan in place to seize the opportunity. They’re struggling to win… Poursuivre la lecture Winning the Race for Digital Commerce