In 2020, digital marketing in the healthcare world saw the emergence of new approaches and technologies. Here are our predictions for the year ahead. The health crisis has disrupted the life of companies, the modes of relations and interactions between all health players. Digital transformation has accelerated significantly to meet the challenges of the crisis.… Poursuivre la lecture Reinventing the Role of Medical Affairs
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Winning the Race for Digital Commerce
More and more consumers are opting for the convenience of purchasing on their smartphones or laptops than shopping in stores. Yet the reality is that despite the growing importance of digital commerce, many established fast-moving consumer goods (FMCG) companies still don’t have a well-funded plan in place to seize the opportunity. They’re struggling to win… Poursuivre la lecture Winning the Race for Digital Commerce